Make more of your event.
Your event creates stories, moments and material worth sharing — before, during and long after it finishes.
From pre-event promotion and on-site coverage to interviews, stories, video and post-event content, Global Media Services can help capture what happens and turn it into content that continues to work for you.
Content that makes your event go further.
An event can generate far more than what happens on the day. There are stories to tell beforehand, moments to capture while it is happening, and content that can continue reaching people afterwards.
Global Media Services can work alongside organisers to identify those opportunities and create the stories, interviews, video and digital material that help an event reach a wider audience.
How we can help
✓ Pre-event stories and promotion
✓ On-site news and event coverage
✓ Interviews and participant profiles
✓ Video and digital content
✓ Results and announcements
✓ Daily and event wrap-ups
✓ Post-event features and stories
✓ Content for websites, newsletters and media
One event. Lots of content.
The opportunity to tell your event's story starts before people arrive — and doesn't have to end when they leave.
Build interest.
Previews, announcements, participant profiles and promotional content can help build awareness and give people a reason to pay attention.
Capture the moment.
Stories, interviews, video, updates and on-site coverage can take what is happening at the event to people beyond the venue.
Keep it working.
Wrap-ups, highlights, features and reusable content can extend the life of your event and help promote what comes next.
One event. A complete content cycle.
The 2026 FISTF World Cup in Paris shows how content can support an event long before the first match begins, bring the competition to a wider audience while it is happening, and continue telling its stories after the final result.
Telling the story of a World Cup.
A major event creates many opportunities to communicate with participants, supporters and a wider audience. Around the 2026 FISTF World Cup, content was developed across the entire event cycle — from building interest before the competition to reporting what happened and preserving its stories afterwards.
Build the story.
Historical research, statistics, head-to-head graphics, previews and media resources helped build context and interest before the first matches were played.
Tell it as it happens.
Results, news stories, graphics, photography and digital coverage helped bring the competition and its stories to people following the event.
Extend its life.
Championship stories, results packages, historical updates and post-event material created a lasting record while providing content that could continue to be shared.
Every event has stories worth telling.
From major sporting competitions to specialist and community events, the principles are the same: find the stories, capture what matters and create content that helps the event reach further.