Case Study 2: Wargaming on the Northside (D6 Lounge Launch)
Media Advice
For the launch of D6 Lounge in Roseville, GMS provided strategic media advice to position the venue as a unique destination for role-playing and board gaming communities.
We identified:
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Target audiences (gaming enthusiasts, local community groups)
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Key angles (community space, niche hobby growth)
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Opportunities for local media engagement
Media Releases
We produced the original press release that was featured in local media, including coverage in regional publications.
Our work included:
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Writing and structuring the press release
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Ensuring a strong human-interest angle
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Highlighting the founders’ story and market gap
This resulted in credible media exposure and strong local awareness.
Streaming Services
While this project was primarily editorial and promotional, GMS identified opportunities for:
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Future live-streamed gaming events
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Online community engagement
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Digital expansion of tabletop gaming experiences
Our strategic input ensures scalability for future media integration.
Promotions
Promotional strategy focused on community building and niche engagement:
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Highlighting the uniqueness of tabletop gaming culture
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Supporting local awareness campaigns
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Leveraging storytelling to attract first-time visitors
The campaign successfully positioned D6 Lounge as a go-to venue for gaming enthusiasts on Sydney’s North Shore.
